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Insights
Read the latest insights from the cutting edge of digital marketing. We’ll publish advice, tips, and thought leadership articles to help your law firm grow online.
Marketing and AI
Understanding digital-first behaviour
In this insights piece, we explore how the rise of digital-first consumer behavior is transforming the expectations and strategies for businesses, particularly within the legal sector.
Four ways to use AI in law firm marketing
In this insights piece, we look into the practical ways AI intersects with law firm marketing, revealing four compelling strategies you can implement today.
Leveraging AI in your legal practice
In this insights piece, we explore six strategic AI prompts for your law firm tailored to empower lawyers and navigate complexities.
Mastering the art of online reviews
In this insights piece, we look at how law firms can acquire reviews, where to get reviews, and how to respond to negative reviews.
How law firms can beat their competitors
In this insights piece, we delve into the ways to improve your leads through content marketing, paid advertising and web design.
B2B marketing for lawyers
In this insights piece, we discuss how to develop B2B strategies that work in the legal industry, designed to take your law firm to the next level.
Top 10 inbound marketing tips
In this insights piece, we outline 10 inbound marketing tips designed to generate new business enquiries for law firms and maximise your time and resources. Google's search dominance faces disruption from AI, TikTok, and Apple. Discover how businesses must adapt to new consumer search trends and platforms.
SEO
The end of Google's dominance: a new era in search
In this insights piece, we explore how Google's search dominance faces disruption from AI, TikTok, and Apple. Discover how businesses must adapt to new consumer search trends and platforms.
The future of organic search for law firms
In this insights piece, we explore the recently leaked Google Search API documents and provide insights for the future of organic search for law firms.
How to make the most of Google local search
In this insights piece, we look at how law firms can utilise local search to improve their online visibility and generate more business.
Lead generation
How to win new business by tracking leads
In this insights piece, we explore the ways to win new business by improving the call handling process and the procedures to implement within your law firm.
Legal sector
Lawyers who have too much work to do
In this insights piece, we explore into the difficulties faced by lawyers when trying to strike a balance between client acquisition, fee earning and business development.
Is there a manual for law firm success?
In this insights piece, we explore into the complexities of the billable hour, its impact on client relationships, talent acquisition challenges, and the pursuit of purpose-driven legal success.
Does the billable hour defeat purpose?
In this insights piece, we explore into the complexities of the billable hour, its impact on client relationships, talent acquisition challenges, and the pursuit of purpose-driven legal success.
How easy (or difficult) is it to be a succesful lawyer these days?
In this insights piece, we'll look at the path to legal success, including the education, the competitive job market, work-life balance, financial considerations, and adaptation.