CASE STUDIES

Calio Claims

“MLT are instrumental in driving the maximum amount of traffic to our website through various channels.”

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Organic search enquiry growth of 300%

"MLT have managed our website for over 4 years. They manage our PPC campaigns and advise on all aspects of producing fully optimised content for our website. In doing so, MLT are instrumental in driving the maximum amount of traffic to our website through various channels. We have always found the team at MLT to be hugely experienced, professional and a real pleasure to deal with."

David Armstrong, Head of Personal Injury, Calio Claims

Situation

Lindsays, a top Scottish law firm, approached us with the task of launching a new personal injury brand (Calio Claims) into an already crowded marketplace. Their challenge was two-fold: create a brand that would quickly resonate with potential clients and develop an online presence that would generate income. Our team of digital marketing experts started by conducting extensive research into the personal injury market in Scotland, identifying key trends, opportunities and challenges. We then developed a comprehensive digital marketing strategy that would help Lindsays’ new PI brand to achieve its commercial goals and stand out in a crowded market.

Strategy

As part of our comprehensive digital marketing strategy to launch a new personal injury brand for Lindsays, we recognised the importance of not only organic SEO but also the inclusion of paid advertising campaigns. While organic SEO is important for long-term growth, we understood the need for immediate results to help Lindsays gain a foothold in a competitive online space.

To achieve this, we launched a targeted pay-per-click (PPC) advertising campaign on search engines and social media platforms. We worked closely with the Calio Claims team to identify the most relevant and effective keywords, ad copy, and landing pages to ensure maximum ROI.

Result

Our PPC campaigns delivered quick and effective results, generating high-quality traffic and enquiries to the website from the outset. By combining our organic SEO improvements with targeted paid advertising campaigns, we were able to achieve a strong and sustainable online presence for the new personal injury brand.

Since we started working together in 2019:

Average year on year enquiry growth of 37%
Organic search enquiry growth of 300%
Paid search average conversion rate of 20%

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