CASE STUDIES

Szabo & Associates

“The MLT team also continue to innovate with their new ideas which in turn also helps the growth of my legal practice.”

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58% enquiry growth over six months

“I have been assisted by Moore Legal Technology (MLT) for 10 years now. They have been doing my website, SEO, monthly newsletters and various campaigns since I got chatting (online) with their Director Chris Davidson about these topics. Every member of the MLT team with whom I have had interactions have been very helpful and responsive. My legal practice is based in Sydney Australia and MLT’s work for me, all the way from the UK, has helped me grow my online / website enquiries many, many fold. This in turn has helped grow my client base and my actual legal work with many of the enquiries converting to new clients. The MLT team also continue to innovate with their new ideas which in turn also helps the growth of my legal practice."

George Szabo, Founder and Principal, Szabo and Associates

Situation

We have been working with Szabo & Associates in Sydney since 2014 to help increase their online visibility and generate more enquiries. Since then the firm has been able to generate significant income through more effective use of the internet. In 2022, we worked with the firm to set growth targets for the next five years by identifying their priority services, average fee values, and conversion rates. This enabled us to determine the number of monthly enquiries required to achieve their goals, as well as the necessary marketing channels and associated investment.

Strategy

Our digital marketing team developed a bespoke strategy for Szabo & Associates, focusing on those pre-agreed priority services, blending content marketing, SEO, local SEO, and paid advertising activity within the context of a strategy that we project will help them achieve their growth ambitions within the desired time frame.

We quickly identified areas for improvement and developed a content strategy focusing on high-quality, relevant content for their target audience for those priority services. Using SEO techniques, we ensured their website ranked for priority keywords, increasing their visibility and driving targeted traffic. Paid advertising campaigns through Google Ads further boosted their online presence. Thus far, our approach is resulting in increased website traffic and an increased volume of high-quality leads.

Result

Organic enquiries grew by over 74% driven via local SEO
Conversion rates improved by over 28% through better aligned content
Paid ROAS improved by over 80%

"I have worked with MLT since 2012 - they are a delight to work with ...have a ‘ can do ‘ attitude , and have transformed our practice . An excellent team and worth every penny. "

Siobhain Egan, Director (Non-executive), Lewis Nedas Law

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If you want your law firm to stand out online, MLT is the online marketing agency you need. We specialise in helping small to medium-sized law firms like yours to improve their online visibility, drive more targeted traffic, and increase client leads.