Dallas McMillan
“Their service is superb and I would have no hesitation recommending them to any law firm.”
Bringing a modern approach to a traditional legal practice
"MLT have been our website designers for a number of years and have recently revamped our website to great effect. Their service is superb and I would have no hesitation recommending them to any law firm."
01
Situation
Dallas McMillan is a leading, long-established law firm offering a wide range of legal services. They require an online presence which reflects their traditional values yet helps them stand out as a modern, dynamic practice with the highest standards of client care.
In particular, their personal injury claims department requires a strong presence and ongoing strategy to compete in a crowded marketplace.
02
Strategy
To help Dallas McMillan’s busy PI department grow, we implemented a separate, stand-alone PI portal. This allows us to market their PI services in a way that best reflects the expectations of that market while allowing the main site to continue to promote their traditional core services.
A robust content marketing strategy is in place to drive engagement and traffic across both sites, and there is a strong focus on driving traffic from key locations around their main office.
03
Result
The personal injury department and the other departments now rely strongly on their web presence to drive enquiries, nurture leads and to convert referral leads.
Continually iterating design and layout allows Dallas McMillan to stay ahead of their competitors in one of the UK’s biggest legal hubs.
LIKE US TO ACHIEVE SIMILAR RESULTS FOR YOU?
If you want your law firm to stand out online, MLT is the online marketing agency you need. We specialise in helping small to medium-sized law firms like yours to improve their online visibility, drive more targeted traffic, and increase client leads.
